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A Guide to Efficiently Use Pinterest for Your Business

A Guide to Efficiently Use Pinterest for Your Business

You created a Pinterest page for your business. That’s a good move, but are you really using it to its full advantage? Knowing the right Pinterest strategy will help you in gathering followers and reaching your business goals faster. But how can you ensure that you’re making the most out of your Pinterest boards? Simply put the following tips to work.
 
 

1. Fill Out Everything in Your Profile

This may sound basic, but a good number of people actually skip this step. To get the most benefit out of Pinterest, ensure that your profile is completely filled with the information about your business, along with the links to your Facebook page or any other networking site that you prefer. It’d also be a good idea to set your company logo as the primary photo if you’re working with a team. If you’re running your business on your own, however, then it’d be better to use your own photo. Clients would normally want to see the face behind the brand, especially with small businesses.

2. Show Variety in Your Pins

Although it’s crucial that you promote your business, it’s also important that you post ideas, resources and other websites that your followers might find useful. Consider it as stitching the best resources together to help establish a better social media following.

3. Develop Unique and Specific Boards

A lot of businesses in Pinterest create boards with general topics. This may appeal to the general audience at first, but they’ll likely turn into something generic later on. So instead of following this trend, choose to be specific and unique with your boards so you could create more buzz. A good example is, instead of a generic recipe board, create a marshmallow recipe board.

4. Personalize Your Account

Instead of sticking with topics that fall within your business’s niche, consider showing a little of your personality in your Pinterest account. Aside from creating boards that might interest your potential clients, develop a board that enables your followers to know who you really are. Create boards about your dream travel destinations, your travel plans, or the moments when you’re having a good time with your family.

5. Use It as a Collaborative Tool

Pinterest is now considered as a great way for people working on the same project to share ideas, images and other resources – especially now that the networking site already allows its users to develop private boards. So if you’re planning to hold a conference or an event, make the most out of this site by getting ideas from all over the web.

Using Pinterest to full advantage is actually quite easy. All you’ve got to do is be creative with your boards and your pins, and you’ll surely be able to reach your business goals in no time.